Where Legacy Meets Discovery
Amy Guides China creates curated cultural journeys and visiting-scholar experiences across China, Japan and beyond, designed for intellectually curious adults seeking depth, authenticity and genuine connection rather than conventional tourism. Founded by Amy Zi (字文莉), a specialist in international education and former CCTV digital media expert, the brand offers small-group programs (typically 8 to 16 participants) led by university professors, local historians and recognised intangible cultural heritage (ICH) masters.
Programs span overseas study residencies (including a Harvard University excellence program and a Japan traditional-crafts masterclass), immersive China heritage tours through destinations such as Beijing, Dunhuang, Guizhou, Shanxi and Jingdezhen, and the Beijing-based Zi's Club, a wellness and learning sanctuary blending tea ceremony, sound healing, art therapy and community. With privileged access to heritage sites, intimate class sizes and a dedicated academic team, Amy Guides China offers transformative, education-led travel for the discerning global traveller.
